6 DOCUMENTARY FILMS / 30 SHORT FILMS /
70+ BROADCASTERS / 700 MILLION VIEWERS /
LAUNCHING OCTOBER 2018
In 2018 THE WHY will launch the media initiative WHY SLAVERY? to vastly increase awareness about human trafficking and modern slavery.
Using the power of strong storytelling as the foundation of the campaign, six compelling and informative documentary films will uncover the lives of men, women and children living as slaves in all corners of the world. Whether it is the deeply flawed Kafala System in the Middle East or the prolific number of children bought and sold in India, the WHY SLAVERY? series will shine a light on the millions of lives lived in the shadow of enslavement.
Following the unprecedented success of Why Democracy? and Why Poverty? THE WHY is creating a ground-breaking new cross-media project that asks why slavery remains so endemic in the 21st Century.
We aim to create the largest ever public media campaign about modern slavery reaching an unprecedented number of people through broadcast partners, online engagement, and in public spaces like schools, libraries, museums factories, and even football stadiums.
"You may choose to look the other way but you can never say again that you did not know." - William Wilberforce, Abolitionist, 1807
WHY SLAVERY? FILMS
WHY SLAVERY? is built out from six ground breaking and compelling documentary films that feature cutting edge investigative journalism by critically acclaimed film makers. The films are currently in production and will be distributed globally through a unique network of 70+ broadcast partners. We can reach an estimated audience of 700 million people with critical information about one of the worlds greatest humanitarian crises. Filmmakers include the academy award-winning
WHY SLAVERY? includes a significant outreach component. We are producing 30 short films focused extrapolating key issues raised by the six films including slavery in various supply chains and powerful testimonies. The shorts are aimed at educators and civil society organisations who may can use the films for a variety of purposes: to educate, inspire or set the framework for dialogue and debate.
In addition to the short films we will create educational material for schools as well as interactive outreach that engages public audiences in public spaces. This will include through thought-provoking posters and banners, public screenings, social media content and much more.
We know from experience that raising awareness is a matter of meeting people on multiple platforms at the same time. To ensure impact WHY SLAVERY? will therefore take place simultaneously on TV, online, in print-media, in schools, libraries, museums and even football stadiums.