6 Documentary Films / 30 Short Films /
70+ Broadcasters / 700 Million Viewers /
Launching Spring 2018
Why Slavery? is a new public media series that shines a light on modern slavery.
An estimated 20 to 45 million people live in some form of slavery today. Whether kept hostage as domestic servants; trafficked to feed the sex industry; bonded by debt clearing forest in some of the most remote parts of the world; or children sold to work in micro-mines or on tea plantations – modern slaves are found in all countries in the world and overwhelmingly affect the poorest people in our society.
Following the unprecedented success of Why Democracy? and Why Poverty? THE WHY is creating a ground-breaking new cross-media project that asks why slavery remains so endemic in the 21st Century.
We aim to create the largest ever public media campaign about modern slavery reaching an unprecedented number of people through broadcaster partners, online engagement, and in public spaces like schools, libraries, museums factories, and even football stadiums.
"You may choose to look the other way but you can never say again that you did not know." - William Wilberforce
WHY SLAVERY? FILMS
The cornerstone of WHY SLAVERY? are 6 documentary films – currently in production – that will be distributed globally through a unique network of 70+ broadcast partners reaching an estimated audience of 700 million people.
WHY SLAVERY? includes stories from different corners of the world. Whether it is the deeply flawed Kafala system in the Middle East or trafficking and human enslavement of millions of children in India, the WHY SLAVERY? series will shine a light on the millions of lives lived in the shadows as modern slaves.
Why Slavery? includes a significant outreach component. We are producing 30 short films focused on providing people with deeper insight into the issue of slavery, including slavery in various supply chains, and personal accounts and experiences. The shorts are aimed at educators and civil society groups who may can use the films for a variety of purposes: to educate, inspire or set the framework for dialogue and debate.
In addition to the short films, we will create educational material, outdoor campaigns with thought-provoking posters and banners, public screenings, social media campaign and much more.
We know from experience that raising awareness is a matter of meeting people on multiple platforms at the same time. To ensure impact Why Slavery? will therefore take place simultaneously on TV, online, in print-media, in schools, libraries, museums and even on football stadiums.
Nick Fraser Editor, Yaddo Axel Arnö Commissioning Editor, SVT Mette Hoffmann Executive Producer, The Why Klara Grunning Film Consultant, Swedish Film Institute Kim Christiansen Documentaries & Co-productions, DR Sales Alan Hayling Editorial Director, Renegade Pictures Alex Cooke CEO, Renegade Picture