In November 2023, a short clip from the 2012 documentary "The World Before Her" went viral on THE WHY’s newly established Tik Tok channel, hitting 6 million views within one week, and gaining the channel 14,000 new followers within one month.”The world before her” is about moving between two extremes - the intimate verite drama of the Miss India pageant's rigorous beauty "bootcamp" and the intense regime of a militant Hindu fundamentalist camp for young girls.

Our TikTok page now boasts 19k followers, 500k likes and a total of 60 videos within the short span of four months - a significant accomplishment. The overwhelmingly positive response reflects a strong and engaged community. Recognizing the platform’s potential, THE WHY has decided to start three additional TikTok channels in Persian, Hindi, and Urdu. With these languages we will be able to target a total population of about 2 billion where a big chunk of this population has limited access to the information, especially information related to human rights. This expansion allows us to connect with diverse audiences and cater to specific linguistic and cultural preferences. Roughly there are 50 million Tik Tok users in Hindi & Urdu speaking Pakistan.

TikTok gives us a new opportunity to continue our mission of engaging people to defend human rights through the power of storytelling & documentaries and providing free access to the most powerful, high-quality documentaries on human rights, including to people with limited access to information. Acknowledging TikTok as an essential platform for quick video circulation and increased engagement is a strategic insight, and leveraging TikTok's features effectively will help us to bring attention to crucial human rights issues.

Stay informed, stay engaged, and follow us for regular updates with fact-based documentary clips on our language-based TikTok platforms!"

Links to our new TikTok Channels;

https://www.tiktok.com/@thewhyhindi

https://www.tiktok.com/@thewhyurdu

https://www.tiktok.com/@thewhyfarsi