Why Poverty? is a global, multi-media project aimed at reaching a large audience. In addition to the films, the project consists of community screenings, a website, mobile strategy, viral networking, a global broadcast event, pre-broadcast activities by broadcasters and screenings to decision-makers and community organisations, a facilitators guide for education purposes, and a multi-language DVD set of all material.

An evaluation and case studies were undertaken, to provide insight into the process and outcomes of the WHY POVERTY? project.


Analysis of Solar Mamas in 4 Countries

This case study provides insight into the process and outcomes of the broadcast of Solar Mamas by focusing on a comparative analysis of responses in Australia, Norway, United Kingdom and the United States.
The overall findings illustrate that the engagement has varied in the four countries with the highest engagement in the UK and the US. The peak of the discussions was on the day of broadcast or immediately thereafter, and in the case of the US around the time of community screenings. These community screenings, in addition to their social and networking potential, provided a forum for discussion with a wider audience on both the movie’s themes and the possibility of further collective action. In short, this is a deeper, more lasting form of engagement. The tweets were predominantly praising or recommending the film, rather than discussing the themes deriving from it. In general and throughout the various forms of media the debates were predominantly around women, empowerment and gender inequality and little attention was given to sustainable energy.
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Land Rush Screenings

This case study provides insight into the process and outcomes of the outreach screenings for Land Rush which took place between December 2012 and February 2013. The screenings were for diverse audiences in four different settings: The Royal African Society (RAS) in the UK; The UK Parliament; Capitol Hill in the US; Institute of Social Development at the University of the Western Cape (UWC) in South Africa.
The overall findings illustrate that the outreach screenings of Land Rush has reached beyond the broadcast to: 1. Directly impact on target audiences by building their awareness around the structural causes of poverty; how it can be addressed; and recognising the importance of people-centred development. 2. Create a platform for a less polarised debate and discussion on the issue of agricultural development in Africa than the typical international debates on this issue are characterised by. 3. Influence political debate and discussion on the lm’s subject matter amongst policy makers, thus proving its potential to influence policy change in the future. 4. Mobilise audience members to strengthen their engagement with social issues by taking action and joining a local or global campaign against poverty and inequality.
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Facilitated Screenings, Cape Town

This case study will describe the process and outcomes of initial outreach screenings which took place in Cape Town, South Africa between November 2012 and March 2013.
The case study illustrates the use of facilitated screenings to reach beyond the broadcast audience to: 1) Engage audiences in discussion about the topics raised by the Why Poverty? films; 2) stimulate NGOs to use the films in their programme work to raise issues or mobilise their target group and networks to act against the causes and effects of poverty; and 3) link people to the social media / online dialogue and action.
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Outcomes & Mobilisation in Botswana

This case study provides insight into the process and outcomes of the outreach screenings for Stealing Africa and Land Rush which took place on 5 March and 21 March 2013 at the University of Botswana in Gabarone with a mix of students and NGO representatives.
This case study demonstrates that, when the Why Poverty? fims Land Rush and Stealing Africa are combined with the STEPS methodology, they are able to spark a strong emotive response, discussion and debate amongst audience members in Botswana which is a crucial building block for social change in the future. The films resonated strongly with the current issue of land rights amongst audience members and a key theme for discussion after the screening was the need to tackle land rights in Botswana. Overall there has been a shift in knowledge and awareness around the causes and solutions to poverty as a result of their participation in these events.
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