Our Mission

THE WHY initiates, produces and distributes public media projects to a global audience through broadcast, cross-media platforms and outreach activities to ensure that all people have free access to independent information. 

Public Media in Crisis

We live in a world that suffers from a crisis of public media. Almost 1 billion people are unable to read and write. Even with wide distribution of smart phones, many people still do not have regular access to free information on the internet. Billions of people rely on traditional media outlets for information. At the same time most television broadcasters are suffering as result of censorship, decreased public funding and commercial pressures.

In response to the public media crisis, THE WHY produces factual public media projects on key global issues and distributes them, on a sliding-fee scale, to broadcasters all over the world. We use factual films because we understand the power of visual storytelling. Through stories we can capture people from all walks of life and give them a better understanding of the world we live in.

Our History

THE WHY has previously produced and distributed the multi award-winning documentary series

Both of these series reached hundreds-of-millions of people, through THE WHY’s unparalleled distribution network of more than 75 broadcasters worldwide. We believe in targeting both satellite as well as local broadcasters because we want to reach both global and community audiences all around the world. We want factual films to be seen by a broad audience because we believe that all people should have the right to access independent and factual media.

THE WHY was launched as an independent non-profit in 2004 in Copenhagen, Denmark.