Our Mission

THE WHY initiates, produces and distributes public media projects to a global audience through broadcast, cross-media platforms and outreach activities to ensure that all people have free access to independent information. 

Our History

THE WHY has previously produced and distributed the multi award-winning documentary series

Both of these series reached hundreds-of-millions of people, through THE WHY’s unparalleled distribution network of more than 70 broadcasters worldwide. We believe in targeting both satellite as well as local broadcasters because we want to reach both global as well as community audiences all around the world. We want factual films to be seen by a broad audience, because we believe that all people have a right to access independent and factual media.

THE WHY was launched as an independent non-profit in 2004 in Copenhagen Denmark.

Public Media in Crisis

We live in a world that suffers from a crisis of public media. Almost 1 billion people are unable to read and write. Even with wide distribution of cell phones, many people do not have regular access to free information on the internet. Billions of people rely on traditional media outlets for information. At the same time most television broadcasters are suffering as result of censorship, decreased public funding and commercial pressures.

In response to the public media crisis, THE WHY produces factual public media projects on key global issues and distributes them, on a sliding-fee scale, to broadcasters all over the world. We use factual films because we understand the power of storytelling. Through stories we can capture people from all walks of life and give them a better understanding of the world we live in.


Mette Hoffmann Meyer

Executive Producer


Mette Bjerregaard



Erlend Indseth



Charlotte Meyer

Strategy Consultant

Stig Bilde

Editor / World Stories

Siri Leijonhufvud

Project coordinator


Maria Colomer

Project coordinator


Luiza Scalco

Production assistant


Maiken Krogshede Poulsen

Production assistant


Christina Roed

Production assistant




Klara Grunning-Harris
Chairperson of the Board

Emmy Award winning Grunning-Harris is an international content, production, distribution, financing consultant and executive producer for film, TV and cross-media content. She is the commissioning editor for documentary features and TV-films at the Swedish Film Institute. She previously worked at the Danish Film Institute. Grunning-Harris has supported films like Queen of Versailles, Sepideh Reaching for the Stars, Ai WeiWei: The Fake Case, Concerning Violence, 1989, Palme and many more. Klara Grunning-Harris has 15 years of experience in international co-production, content and financing. 

Nick Fraser

Nick Fraser
Board Member
& Founding Member

Nick Fraser is spearheading the digital documentary platform Yaddo. Previously he has been editing the BBC factual series Storyville since its inception in 1997. After graduating from Oxford University he worked as a reporter, television producer and editor. His publications include a biography of Eva Peron, ‘The Voice of Modern Hatred’, and ‘The Importance of Being Eton’. Storyville films have won more than two hundred awards, including four Oscars, a Sundance Grand Jury Prize and several Griersons, Emmys and Peabodys. 

Mette Hoffmann

Mette Hoffman Meyer
Board Member
& Founding Member

Mette Hoffman Meyer is Executive Producer at The Why. Mette was previously head of documentaries and co-productions at Denmark’s public service broadcasting cooperation, DR, and Editor of the factual series Documania on DR channel 2. Hoffman Meyer, helped finance films like the Oscar-winning Taxi to the Dark Side, The Queen of Versailles, and the U.S.-Danish co-productions: Pussy Riot: A Punk Prayer and the Sundance award winning film: The Red Chapel. She also spearheaded the projects Why Poverty? a series of eight films aired by 70 broadcasters, reaching more than 500 million people world wide.

Dan Cogan
Board Member

Dan Cogan is the Executive Director and Co-Founder of Impact Partners, a fund and advisory service for investors and philanthropists, who seek to promote social change through film. He co-founded Gamechanger Films, which launched in September 2013. Gamechanger Films is the first for-profit film fund dedicated exclusively to financing narrative features directed by women. Dan Cogan received his B.A. from Harvard University, Magna Cum Laude, and attended the Film Division at Columbia University’s Graduate School of the Arts.

Job opportunities

Interested in Storytelling, Documentary Films and Public Media?
We are always looking for new talent.
For more information, contact: info@thewhy.dk